Dinosaurs Unleashed at The O2
Challenge
To launch and continue to market this exciting exhibition within a competitive London market, encouraging visitors and ticket sales whilst building the brand.
Solution
The Think Tank developed a marketing strategy and plan to launch the event at the O2, combining a range of marketing techniques and media with an initial burst of activity followed by a consistent and targeted campaign to maintain momentum.
The launch included significant media activity with coverage on Day Break, the Vanessa Show and This Morning and articles across the national press. A media launch event saw more than 400 journalists, celebrities and their families enjoying this fantastic event.
The press activity was supported by poster across the Tube network, advertising in specialist press and direct marketing in the London region. Schools were also targeted through direct marketing.
Social media was also used to widen the reach with a Dinosaur blog developed to discuss discoveries and new research.
Results
Extensive coverage for launch across Broadcast, National and Local media and visitor numbers that beat expectations by 33% following the launch.
Delivered:
Marketing Strategy and Planning
Brand Identity
Media Relations
Advertising
Social Marketing
Direct Marketing
Sales Promotion
Video Production
Web Site
Collateral
Point of Sale
Electronic Direct Marketing