The new advertising campaign from Project Literacy tackles the tough subject of adult illiteracy in a strikingly colourful way.
‘Daunting World’ is a series of vivid photographs that explore the everyday challenges of illiteracy. In the adverts, the wording on common objects is replaced by the anxious thoughts of illiterate adults. The clever images were all inspired by real-life stories from people around the world who have been helped by the project.
Project Literacy is an initiative founded by Pearson, a global provider of educational products and services. This latest campaign has been rolled out across Facebook, Instagram and Twitter, as well as in print.
The creators behind the adverts have called them ‘bold, clever and accessible’. You can see the thought-provoking images here.