Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

Thought

Are you invisible when your customers are actually buying?

Many B2B brands miss out because they are not present when customers are ready to buy. New research shows that growth comes from being easy to find in the places that drive real revenue.

GEO
Thought

The new discipline putting PR back in the driving seat

PR professionals are uniquely positioned to lead generative engine optimisation (GEO). With 89% of AI citations sourced from earned media, discover how to boost brand visibility in AI-driven search results.

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Cloudflare AI bot controls and what they mean for your website

Learn how Cloudflare’s new AI bot controls help you manage how AI tools use your content, protect your website and improve site performance.

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LinkedIn’s dynamic ads: what it means for B2B marketers

Discover how LinkedIn dynamic ads let B2B marketers personalise campaigns at scale, increase engagement and generate higher-quality leads with tailored video and image ads.

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GTM: what’s working, what’s not & what’s next

Many marketers understand GTM in theory but struggle to put it into practice. Our research with over 500 UK and US marketers highlights gaps in understanding, execution challenges, and how investment, leadership focus, and AI can transform GTM into a driver of measurable business growth.

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The reasons B2B GTM Strategies fail and how to overcome them

Discover the four biggest threats to B2B GTM success, from poor team alignment to metrics that don’t matter, and how top marketers are solving them.

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Mid-year review: the B2B marketing trends of 2025 – so far

Explore the B2B marketing trends that are shaping 2025 as The Think Tank uncovers the latest developments in GTM strategy, AI, video marketing and ABM.

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Rise of the Market Engineer: The Next Generation of Marketing

Market engineers don’t just react to demand – they design it. Discover what market engineering is, and why it’s the future of marketing.

Why thought leadership matters more than ever
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Three Reasons Thought Leadership Matters More Than Ever

Discover 3 reasons why thought leadership content, when done right, can boost your B2B brand’s credibility, visibility and impact.

Multi Channel marketing at B2B Agency The Think Tank
Thought

Multichannel marketing: A channel for every challenge

Discover how multichannel marketing can solve complex B2B challenges. See how The Think Tank helped our clients integrate digital, print and event channels.

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