Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

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Cloudflare AI bot controls and what they mean for your website

Learn how Cloudflare’s new AI bot controls help you manage how AI tools use your content, protect your website and improve site performance.

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LinkedIn’s dynamic ads: what it means for B2B marketers

Discover how LinkedIn dynamic ads let B2B marketers personalise campaigns at scale, increase engagement and generate higher-quality leads with tailored video and image ads.

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GTM: what’s working, what’s not & what’s next

Many marketers understand GTM in theory but struggle to put it into practice. Our research with over 500 UK and US marketers highlights gaps in understanding, execution challenges, and how investment, leadership focus, and AI can transform GTM into a driver of measurable business growth.

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The reasons B2B GTM Strategies fail and how to overcome them

Discover the four biggest threats to B2B GTM success, from poor team alignment to metrics that don’t matter, and how top marketers are solving them.

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Mid-year review: the B2B marketing trends of 2025 – so far

Explore the B2B marketing trends that are shaping 2025 as The Think Tank uncovers the latest developments in GTM strategy, AI, video marketing and ABM.

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Rise of the Market Engineer: The Next Generation of Marketing

Market engineers don’t just react to demand – they design it. Discover what market engineering is, and why it’s the future of marketing.

Why thought leadership matters more than ever
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Three Reasons Thought Leadership Matters More Than Ever

Discover 3 reasons why thought leadership content, when done right, can boost your B2B brand’s credibility, visibility and impact.

Multi Channel marketing at B2B Agency The Think Tank
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Multichannel marketing: A channel for every challenge

Discover how multichannel marketing can solve complex B2B challenges. See how The Think Tank helped our clients integrate digital, print and event channels.

Visual Content at B2B Marketing and PR Agency The Think Tank
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Three reasons why visual content brings B2B marketing to life

With compelling visuals, the impact of your marketing could skyrocket. Discover the three key reasons why visual content brings B2B marketing to life.

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The importance of seamless user experience (UX)

The Think Tank’s Senior Web Developer offers his best practice tips on delivering frictionless UX that enhances growth, sales and retention for B2B brands.

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