The Think Tank’s free webinar, ‘Practical tactics for AI Visibility’, takes place on Wednesday 16th September from 12pm to 1pm. Hosted by Managing Director Liam Bateman, with PR Director Jo Wilmot and Digital Media Director Ros Rowlatt joining the discussion, the session will explain how to enhance brand visibility with AI, through practical strategies and ready-to-use tactics. Attendees will learn how to assess their current AI footprint and prioritise the technical, content and PR activity that can make a difference.
The way B2B buyers research brands is changing. As more turn to AI tools for answers and recommendations, marketers need to understand what influences those results and whether their brand is appearing in them.
Our Born to B2B webinar, ‘Practical tactics for AI Visibility’, will explain what Generative Engine Optimisation (GEO) means in practice. In 45 minutes, we’ll explore how AI visibility works, how to assess your brand’s current position and the practical steps your team can take to improve it.
Because when buyers ask AI about your market, your competitors or the solutions available, your brand needs to be part of the answer.
What will the webinar cover?
Improving AI visibility isn’t about making one change to your website or producing more content. AI platforms gather information from across your digital footprint, including your website, editorial content, media coverage and credible third-party sources.
The session will help you understand how these elements work together and answer practical questions including:
- What information can AI platforms find about your brand?
- Which sources influence how your business is presented?
- Where might inconsistent or outdated information be creating problems?
- Which content channels should you prioritise?
- How can technical, content and PR teams work together more effectively?
We will also introduce The Think Tank’s four-pillar framework for sustainable AI visibility: visibility, consistency, relationships and credibility.
Turning AI visibility into action
The webinar is designed to help you move from understanding GEO to identifying practical next steps.
You’ll learn how to review your brand’s current AI footprint, recognise potential gaps and decide where changes could make the greatest difference. We’ll also explain why visibility alone isn’t enough: the information AI platforms find needs to be accurate, consistent and supported by credible sources.
Meet the panel
The session will be chaired by Liam Bateman, Managing Director at The Think Tank, with PR Director Jo Wilmot and Digital Media Director Ros Rowlatt joining the discussion to explore AI visibility from PR, content and technical perspectives.
Date: Wednesday 16th September
Time: 12pm–1pm
FAQs
GEO stands for Generative Engine Optimisation. It’s the practice of making your brand visible and citable inside AI-generated answers on tools like ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot.
For B2B marketers, it matters because 94% of B2B buyers now use generative AI during the purchasing process. AI systems are shaping buyer perceptions before anyone visits your website or speaks to sales.
It’s designed for B2B marketers, brand leaders and communications professionals who want to understand how AI search works and develop a practical approach to improving their visibility. Whether you’re new to GEO or already experimenting, the session gives you a clear framework and concrete next steps based on real-world experience.
You’ll learn how to influence AI search results, which content channels to prioritise, how to audit your brand’s current AI footprint, and the technical and content changes that make the biggest difference. The session also covers how to directly shape what large language models say about your brand, using The Think Tank’s four-pillar GEO framework.
The webinar will be chaired by Liam Bateman, Managing Director of The Think Tank, with Jo Wilmot, PR Director, and Ros Rowlatt, Digital Media Director, joining the discussion as panellists.
Yes. The webinar is free to attend and takes place online on Wednesday 16 September starting at 12.00pm. It’s 45 minutes to 1 hour long.
The Think Tank’s four-pillar framework for sustainable GEO success covers visibility (being present in the right places), consistency (maintaining a coherent brand signal across channels), relationships (building media authority and third-party credibility) and credibility (producing content AI systems trust and cite).
