Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

our latest report: Unlocking B2B Growth: How a Winning Go-to-Market Strategy Drives Commercial Success.
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Is your GTM strategy fit for 2025? Read our new report to find out.

Discover how top B2B brands are transforming their GTM strategies in 2025. Download our free report for expert insights, new research, and practical tips to drive growth, align teams, and link marketing to revenue.

We recently teamed up with B2B Marketing for a webinar that tackled the big questions around GTM - what it actually means, why it’s often misunderstood and how marketing teams can take the lead in making it work across the whole business.
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Is your GTM strategy built to drive revenue in 2025?

We teamed up with B2B Marketing for a webinar that tackled the big questions around GTM – what it actually means, why it’s often misunderstood and how marketing teams can take the lead in making it work across the whole business.

New Construction Marketing Network Launches
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The Think Tank sponsors Construction Marketing’s hottest new development

Learn more about the Construction & Built Environment Marketing Network, a new community from CMA.

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2 wins and counting: The Think Tank makes its mark at the Global Agency Awards

We’re kicking off awards season with global recognition for two powerhouse campaigns

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B2B Marketing profiles The Think Tank’s award-winning success

B2B Marketing has featured The Think Tank in a comprehensive case study, highlighting our 2024 client success stories and innovative B2B strategies, that led to our winning Gold as ‘B2B Marketing Agency of the Year’.

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Go-to-market strategy: A framework for driving meaningful commercial growth

A go-to-market strategy is more than a launchpad: it’s a cross-department catalyst for growth. Here’s our six top tips for implementing a winning GTM strategy.

Paul Stroud, creative director at The Think Tank, a B2B marketing and PR agency
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Paul Stroud becomes The Think Tank’s Creative Director

Having risen from an entry-level role to leading The Think Tank’s Creative team, Paul Stroud adds over 20 years of B2B marketing experience to the board.

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Ready, set, launch: The Think Tank & B2B Marketing team up for a Go-to-Market Masterclass

Unlock GTM success with tips and tricks from leading B2B experts

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On the shortlist: The Think Tank nominated for 8 Global Agency Awards

Our B2B marketing campaigns with Asendia and Additive Industries have been shortlisted for an outstanding 8 awards

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It’s official: The Think Tank is a Top 30 B2B Marketing Agency

After an awards-packed 2024, we’ve kept up our momentum going into 2025 with a fantastic top 30 finish in the latest B2B Marketing Agency league table.

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