Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

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Guide | Mastering AI Visibility

In a world where B2B buyers have switched from “Just Google it” to “Just ChatGPT it”, how do you make sure your brand turns up in the response?

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Webinar | From insight to impact: the commercial marketer’s GTM playbook

Discover proven B2B go-to-market strategies with insights, frameworks and tools from The Think Tank & B2B Marketing.

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New Born to B2B Episode: The Strategic Value of Research in B2B Marketing

In our new episode of the Born to B2B podcast, Liam Bateman is joined by Rob Smith, Head of Corporate at Censuswide, to explore the strategic role of research in B2B marketing.

Data Act guide
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UK Data (Use and Access) Act: new opportunities for B2B marketers

Discover how the UK Data (Use and Access) Act 2025 empowers B2B marketers to streamline data use, simplify compliance, and enhance targeting through legitimate interest, AI profiling and first-party strategies.

our latest report: Unlocking B2B Growth: How a Winning Go-to-Market Strategy Drives Commercial Success.
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Is your GTM strategy fit for 2025? Read our new report to find out.

Discover how top B2B brands are transforming their GTM strategies in 2025. Download our free report for expert insights, new research, and practical tips to drive growth, align teams, and link marketing to revenue.

We recently teamed up with B2B Marketing for a webinar that tackled the big questions around GTM - what it actually means, why it’s often misunderstood and how marketing teams can take the lead in making it work across the whole business.
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Webinar: Is your GTM strategy built to drive revenue?

We teamed up with B2B Marketing for a webinar that tackled the big questions around GTM – what it actually means, why it’s often misunderstood and how marketing teams can take the lead in making it work across the whole business.

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