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Monday, 14th May 2012 at 7:36pm
If you haven't heard of the buttered-cat paradox then this ad by Ogilvy & Mather Brazil will make it all very clear.
Combine the law of physics that cats always land on their feet and buttered toast always lands on the buttered side down and you get a limitless source of electricity. The world's energy resource problem is solved.
Not one for cat lovers I'm afraid.