In the latest episode of the Born to B2B podcast, The Think Tank’s Managing Director, Liam Bateman, discusses the GEO strategies B2B brands should be employing to enhance their AI visibility. Joining him are our very own Jo Wilmot, PR Director, and Ros Rowlatt, Digital Media Director.
LLMs have changed the nature of buyer journeys. Whereas once B2B buyers would go to Google first, now they head to AI platforms like ChatGPT for direct answers to their questions. It means that if brands aren’t showing up in AI-generated responses, they’re essentially invisible at a crucial point in the decision-making process.
To unpack what it all means for B2B brands, Jo and Ros share the key insights from their recent seminar on AI visibility. They explain how LLMs choose which sources to site, how marketers can influence those choices and the action plan they need to put their brand front and centre in the age of AI.
It’s an episode filled with practical takeaways to make a real difference to your brand’s visibility amid a rapidly changing media landscape.
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