What is a GEO visibility audit?
A GEO Audit reveals how your brand appears in AI-generated answers, which competitors own the narrative and what sources influence how LLMs explain your sector. It’s the first step in understanding and improving your AI visibility.
More than 90% of B2B buyers now use LLMs when searching for suppliers (Forrester). If you’re not visible in AI answers, chances are you’re not in the consideration set.
What you’ll get from our GEO Audit.
- Informed understanding
Understand what is being surfaced about you and where your brand is missing from the conversation - Communications efficiency
Our audit identifies which content types, media outlets and topics are influencing AI citations, so you can adjust your communications, content and PR approach - Competitor knowledge
Find out which competitors are dominating AI answers in your category and what it will take to outrank them. Establishing authority now puts you ahead of those who are invisible in AI answers - Risk awareness
Discover where AI platforms are surfacing incorrect or hallucinatory information about your brand so you can put them right before they damage your reputation
Contact us to discuss your AI visibility
GEO Audit options
Exploration |
AI visibility audit |
AI authority |
|
|---|---|---|---|
| Best for | Brands wanting an initial snapshot of their AI visibility | Brands looking for a thorough analysis of their AI presence and competitive landscape | Brands wanting the most detailed picture possible, with clear priorities for action |
| Purpose | Find out if your brand is discoverable in AI answers | Understand who's influencing LLMs and whether you're being cited | Receive a comprehensive review with a deep dive into your AI visibility. |
| Prompts | 50 prompts* | 75 prompts* | 100 prompts* |
| Audit timeframe | 2 weeks | 1 month | 1 month |
| Reporting | Topline report covering brand appearance, initial competitor visibility and key findings | Summary report and findings presentation covering prompt coverage, citation presence, competitive position and source influence | Detailed summary report, findings presentation and executive takeaways sheet with indicative recommendations for content, PR and website optimisation |
| Delivery | 3-4 weeks from briefing | 4-5 weeks from briefing | 5-6 weeks from briefing |
Exploration
AI visibility audit
AI authority
* prompts split across LLMs, LLM split dependent on your target audiences
Ready to get started?
Contact our team and we’ll talk you through the options, pricing and onboarding process.
FAQs
Our audit tests prompts across multiple LLMs including ChatGPT, Microsoft Copilot, Google AI Overviews and Perplexity. The specific platforms included are agreed upon with you at the outset. We will make suggestions on which LLMs are best suited for your audiences.
You’ll need to provide your brand or business unit details, the priority product or service, the domain name, a list of 3-5 competitors, buyer/stakeholder personas, relevant keywords, and any key themes you want to focus on (e.g., sustainability, DE&I).
Yes, we’ll share the proposed prompts with you for approval before we go live and notify you if adjustments are needed once we’re running the audit.
The overall process takes 3-6 weeks from briefing to final delivery, depending on which type of audit you commission.
Deliverables vary by tier but include a topline or detailed summary report, a presentation deck, an executive takeaways sheet and indicative recommendations for content, PR and website optimisation.
Yes. Different divisions will have different buyer personas asking different questions, so separate audits are recommended to get accurate, actionable results.
Because GEO best practices are rapidly evolving and AI models update frequently, we recommend quarterly audits or continuous monitoring to track the impact of your actions and stay ahead of competitors.
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