Fuel the Future

PR Campaign

E4tech, the international sustainable energy consultancy wanted to make its annual fuel cell industry report more visible. Its team has deep expertise in hydrogen and fuel cells.

119 m

The challenge

E4tech is an international strategic consultancy focused on sustainable energy with deep expertise in the hydrogen and fuel cell sector.

The Fuel Cell Industry Review is well known within its niche and E4tech tasked us with broadening awareness of the review to other sectors, e.g. grocery, logistics and so on. Our PR strategy was to raise awareness of the review via a targeted media relations campaign positioning E4tech as experts in the fuel cell space, while also underlining this is only one aspect of the expertise available at the consultancy.

The solution

Working with a review meant there was no formal summary available.

To make our media outreach more effective, we created bespoke summaries relevant to the individual sectors we were targeting: automotive, bus and train, logistics and heavy good vehicles, shipping, and a combined release on all the aforementioned sectors.

We also pre-prepped for newsjacking opportunities by positioning the review findings in the context of Davos and global efforts to decarbonise, zero-emission cities of the future, London’s Ultra Low Emission Zone, and the phasing out of petrol and diesel cars.

The results

To further promote the review findings while being mindful of pushing E4tech’s expertise on all things fuel cell, we secured comment and thought leadership pieces in nationals and tier-one media including The Times’ Raconteur, The Telegraph, Utility Week, The Grocer and Metro.

The campaign resulted in 25 pieces of coverage, seven of which were thought leadership pieces. Overall there was an online reach of 119 million and print circulation of 460k.

pieces of coverage
119 m
460 k

The Think Tank was very responsive throughout the campaign and kept me up-to-date every step of the way. The bespoke material created for the media showed an understanding of the review and the targeted sectors. The Think Tank was also proactive in seeking opportunities resulting from current news to further leverage the material.

Professor David Hart
Director at E4tech

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