The future of construction

Construction is one of the least digitised industries in Europe. The sector faces some serious challenges: unsustainable building practices, poor construction quality and decreased productivity, to name a few. Accurate digital records of projects and structured digital data are urgently needed to minimise the costly ramifications.

However, new safety legislation in the UK is acting as a powerful catalyst, driving technological development. Seeking to reaffirm their position as an expert voice in the changing landscape, leading construction tech platform NBS tasked The Think Tank’s PR team to showcase their services – and highlight their industry prominence.

The challenge

As well as supporting the educational mission, any PR push also needed to support NBS’ commercial objectives and drive traffic to their website.

Winning new customers was important, but retaining existing ones even more so; with a hard-earned position as industry thought leaders, we needed to assure existing customers that NBS continued to be trusted experts, always at the forefront of the latest sector developments.

The solution

In showcasing NBS’ approach to tackling industry challenges, a focus was placed on highlighting their market-leading, data-driven research initiatives such as the Digital Construction and Sustainable Futures reports.

By pinpointing the most compelling insights from this research, our aim was to secure press coverage that would elevate these findings and make them central to ongoing industry discussions.

The results

Thanks to The Think Tank, NBS yielded some impressive results.

We secured an outstanding 174 pieces of press coverage including in key titles such as; Architect’s Journal, Construction News, Fortune, The Times and beyond – reaching an audience of over 50 million and significantly exceeding our KPIs by 250%. This coverage included a comprehensive feature in Fortune and exclusives in Construction News and Architects’ Journal.

Robin Cordy, Managing Director, NBS, praised the campaign:

“PR is a fundamental component of our marketing, enhancing our reputation, amplifying our research and reaching the right audiences. In addition, PR supports driving potential customers down the marketing funnel and maintaining existing customer confidence. The PR campaign positions NBS as an industry leader, focused on analysing the most complex problems the sector is facing.”

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