Q1 Tapes

Going pink with Q1® Tapes

The Think Tank were enlisted to develop and implement an eye-catching campaign to support the rollout of Q1®’s new tape products.

71
pieces of coverage generated
226 k
online readership
+
brand awareness and engagement

The challenge

Q1® Tapes likes to do things differently, so we knew we needed to execute a bold, head-turning strategy to help them launch to market.

After winning a competitive pitch process, The Think Tank got to work developing and implementing an integrated campaign to support the roll out of new Q1® Tapes products and raise its profile.

Our solution

Our strategy focused on positioning Q1® as the professional’s choice, so we tapped into our wealth of experience in the construction sector to come up with a creative approach that would raise brand awareness among painting and decorating professionals.

To emphasise the distinctive pink colour of Q1®’s new Sensitive Surface Masking Tape and really capture attention, striking imagery of flamingos was deployed alongside the strapline ‘Get the edge, go pink’.

This was complimented with an advertising strategy that incorporated paid and unpaid social, trade magazines, stores and the Google Display Network, where automation was leveraged to help develop leads. We also kept an eye on the future by harvesting data for remarketing through online and instore competitions.

The results

Our calculation that Q1®’s audience would appreciate a fun approach paid off.

The Think Tank’s integrated solutions drove brand awareness and engagement, and our in-house PR team’s efforts yielded yet further exposure. 71 pieces of online coverage were generated for a readership of over 200,000, and partnerships with long-tail influencers helped create plenty of buzz.

The ‘Get the edge, go pink’ campaign ultimately led to a successful rollout of Q1®’s new products, and proved another example of our demonstrably effective creative work. If you’d like to see how we could help your business launch to market in style, get in touch.

71
pieces of coverage generated
226 k
online readership
+
brand awareness and engagement








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