The challenge
Launching the MetalFab 300 Flex required a campaign that would generate excitement and establish it as a ground-breaking addition to Additive Industries’ portfolio. To make an impact, the launch was centred around RAPID + TCT in Los Angeles, a major industry event.
The objective was to engage hard-to-reach decision-makers, including C-suite executives, engineers and procurement professionals, while positioning Additive Industries as a leader in innovation within the highly competitive additive manufacturing (AM) market.
The solution
We developed a phased, integrated campaign designed to educate, excite and engage audiences. The teaser phase built anticipation through targeted emails and LinkedIn ads, sparking curiosity among audiences across Europe and North America.
The MetalFab 300 Flex officially debuted at RAPID + TCT, where we leveraged the event’s prominence to showcase its unmatched features as the ultimate “starter” machine for metal 3D printing. A detailed product page with compelling visuals and content further boosted its visibility.
In the post-launch phase, we sustained momentum with video case studies and downloadable assets, ensuring the MetalFab 300 Flex remained top-of-mind for key decision-makers well beyond its reveal.
The results
The MetalFab 300 Flex campaign delivered impressive results, including several orders:
- 1,675,480 impressions
- 62% CTR
- 10,367 Clicks
- LinkedIn Follower Growth 13%
- 89,127 video views of relevant case studies
This campaign successfully positioned the MetalFab 300 Flex as a standout, accessible additive manufacturing solution and set a precedent for future product launches.
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