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How PR stunts can go horribly wrong
Friday, 3rd February 2012 at 8:26am
The problem is that the stunt involved paying to name the cold front, now sweeping Europe, 'Cooper' after the Mini Cooper - a cold front that has claimed many lives.
Germany's meteorology institute allows the sponsorship of weather systems and the advertising agency says on its website that naming the front after the open-air vehicle was a "wind- and weather-proof idea".
It encouraged people to follow the path of the weather on meteorological websites and has also named a warmer weather front that will follow this one "Minnie".
This just shows how careful you need to be with PR stunts and how they can back fire! A great shame as it was a good idea.
By the way, can you get weather insurance for naming a weather front?
Click here for more info on the BBC
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