Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

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Have brands fallen out of love with the metaverse?

It was two years ago this month that ‘the metaverse’ went mainstream. This futuristic vision of the next generation of the internet had become the obsession of one of the largest companies in the world…

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Beyond Succession: blending old and new for impact

Jo Wilmot, our PR director, recently commented in PR Week about the relevance of traditional media and the need to combine old with new for communications impact. Here’s a deeper dive into the topic. Lachlan Murdoch’s…

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Born to B2B – Embracing digital transformation in marketing

The wait is over: the newest episode of the Born to B2B podcast is now live! The wait is over: the newest episode of the Born to B2B podcast is now live! This week, Liam…

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The explosive growth of AI use in marketing

Ever wondered what happens when marketing gets a futuristic twist? Have we got news for you… From savvy analytics tools that can predict customer needs, to bots capable of crafting content in a snap, AI…

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Does the Las Vegas Sphere represent the future of OOH advertising?

Out of home advertising is getting bigger, bolder and, frankly, a little more bizarre. Depending on your demographic, you may well have seen a giant blinking eyeball, alien planets or a myriad of dome-shaped visual…

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How well did Barbie’s marketing efforts really pay off?

If you’re in any way involved with B2B marketing, advertising and PR, you might think Barbie is a world away from what we do – wrong. There’s nothing Barbie does that can’t be done for…

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We never stop thinking about who we are, what we do, how we do it and why

As a brand, this is one of the key things that has helped us succeed. This year, The Think Tank turns 30. And you won’t be surprised to hear that even after 30 years of…

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What’s in a b(r)and name?

Here is our advice on mistakes to avoid when naming your brand (or band).

women listening to headphones while dancing
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Spotify rules the billboards

It is the end of another year… so what have we been up to?

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Junking of ad ban reignites debate

Advertisers have welcomed the government’s latest delay of the incoming ban on junk food advertising. Are they on the wrong side of the argument?

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