Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

UK Construction Week panel
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Five takeaways from the UK Construction Week panel

Our Managing Director, Liam Bateman, chaired an important discussion about construction marketing at UK Construction Week 2026. Read the full round-up.
Magnifying glass over graphs. ABM blog
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Smarter, Sharper, More Affordable: The New Era of ABM

Account Based Marketing isn’t new. B2B marketers have been running targeted, account-specific programmes for years. What has changed is how technology and data are making it more efficient, more accessible and more effective.
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How AI is rewriting the rules of B2B brand visibility

The customer journey has fundamentally shifted from a simple ‘search, click and visit’ process to one of AI discovery, Google validation, then website connection. This was the central theme of our recent seminar on AI visibility, where senior B2B marketers and comms leaders came together to get to grips with a seismic shift in modern marketing
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Navigating the high stakes of the modern media interview

The media landscape of 2026 makes nailing the ‘perfect’ media interview harder than ever for executives. Read some essential do’s and don’ts to help spokespeople translate their expertise into a narrative that resonates with the public
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The press release is dead. Long live the press release.

Giles Shorthouse, Growth Director at The Think Tank, explains why AI and large language models have brought this classic PR format roaring back to life.
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Behavioural psychology behind the B2B buying decision

Read about six behavioural psychology principles that work with the human psychology behind the B2B buying decision
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What the death of blogging teaches us about B2B marketing

Giles Shorthouse, Growth Director at The Think Tank, explains why investing in owned channels builds the authority and resilience needed to thrive in the AI era
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Growth marketing: the latest breakthrough or new normal in B2B?

You’ve probably heard the term ‘growth marketing’ doing the rounds. A few years back, it was the buzzword everyone reached for. It promised a data-led, experiment-heavy way to accelerate acquisition, boost retention and drive revenue. The pitch was simple: test fast, find what works, double down and optimise everything to fuel growth
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Analyse this! A smarter approach to data in B2B

Let’s start with a truth that often gets lost in the noise about data and hyper-personalisation: big, bold, creative marketing works. A powerful brand campaign that captures the imagination is still a great way to build awareness and fill the top of your funnel. It’s how you get your market to know you exist in the first place.
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Why tone of voice matters more than ever in B2B marketing

In a world where AI-generated content is making B2B marketing sound increasingly identical, your tone of voice has become your most powerful differentiator. Discover why being authentically you matters more than ever.

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