Influencer marketing might be well established in the consumer world, but it’s increasingly finding its place in B2B.
And it’s about much more than partnering with people who have large social media followings.
In B2B, influence comes from credibility, expertise and trust. From industry specialists and thought leaders to customers and employees, the right voices can help brands reach new audiences, build authority and shape purchasing decisions.
But what does effective B2B influencer marketing actually look like, and how can marketers make sure it delivers meaningful results?
Join our next Born to B2B webinar
For our next webinar, we’re teaming up with B2B influencer agency Moon at Dawn to explore why influencer marketing is gaining momentum and what an effective approach looks like in practice. From choosing the right people to measuring their impact, the session will help you consider where it could fit within your wider B2B marketing strategy.
What will the webinar cover?
B2B influence takes many forms. A respected practitioner explaining a technical issue, a customer sharing their experience or an industry expert contributing to research can each bring something different to a campaign.
The starting point is understanding who your buyers listen to, what gives those people credibility and how that trust can support your marketing objectives.
During the session, we’ll explore:
- How B2B influencer marketing has developed, and why changing buyer behaviour, AI discovery and growing content volumes are increasing interest in it.
- The roles that creators, subject-matter experts, employees and customers can play across the buying journey.
- How to assess audience relevance and credibility when selecting people to work with.
- What collaboration can look like, from thought leadership and product demonstrations to events and integrated campaigns.
- How to define success and measure the outcomes that matter to your business.
There will also be time to put your questions to the panel during a live Q&A.
Meet the panel
The session will be hosted by Liam Bateman, Managing Director at The Think Tank, who will be joined by:
- Jo Wilmot, PR Director at The Think Tank
- Chris Peters, Co-Founder and Head of Growth at Moon at Dawn
- Will Beech, Co-Founder and Head of Client Strategy at Moon at Dawn
Date: Tuesday 17th November
Time: 11am-12pm (GMT)
So, whether you’re exploring influencer marketing for the first time or looking to develop your existing approach, this session will provide practical insights into how influence can support your wider B2B marketing objectives.
