Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

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Event

[Webinar] B2B Influencer Marketing: what works, what doesn’t and why

Join The Think Tank and Moon at Dawn on 17th November to explore why B2B influencer marketing matters, how it works and how to measure its impact.

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Event

We’re speaking at NBS’s What Specifiers Want event

On 4th November, we’ll be at The Building Centre in London for NBS’s What Specifiers Want: Turning Insight into Specification event, joining construction product manufacturers and industry experts for an afternoon focused on how products are found, considered and specified.

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AI visibility workshop at London Build Expo 2026

Join our free workshop at London Build Expo 2026 to learn how construction firms and suppliers show up in AI search. Wednesday 25th Nov, 1pm.

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[Webinar] Practical tactics for AI Visibility

Join our free B2B webinar on 16th September and learn how to assess and improve your brand’s visibility across AI search.

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Mastering AI Visibility Seminar

The Think Tank will be rerunning its popular Mastering AI Visibility seminar at the LinkedIn London Experience Centre on Wednesday 8th July. Expert speakers from LinkedIn, Censuswide and The Think Tank will explain the GEO strategies needed to enhance B2B brands’ AI visibility.

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Event

Born to B2B episode – Mastering AI Visibility

The latest podcast episode features in-depth discussion about the GEO strategies B2B brands should deploy to appear more often in AI-generated responses.

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Ready, set, launch: The Think Tank & B2B Marketing team up for a Go-to-Market Masterclass

Unlock GTM success with tips and tricks from leading B2B experts

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The Born to B2B podcast is back!

Born to B2B: Adventures in B2B Marketing returns for season 3. Don’t miss an episode – subscribe now for weekly B2B marketing and PR insights.

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