Watch the webinar on demand: From Insight to Impact: The Commercial Marketer’s GTM Playbook
Growth in B2B marketing is not just about creating standout campaigns. It’s about thinking commercially, going beyond brand and channel to build strategies that deliver lasting impact.
That’s why The Think Tank partnered with B2B Marketing for the practical, research-backed webinar: ‘From Insight to Impact: The Commercial Marketer’s GTM Playbook’.
Drawing on findings from our latest study, Unlocking B2B Growth: How a Winning Go-to-Market Strategy Drives Commercial Success, based on insights from more than 1,000 marketers in the UK and US, we explored what truly makes GTM strategies work in practice.
You’ll discover:
- Why GTM should be seen as a core business strategy and how it links directly to commercial growth
- Why insight-driven planning is essential to GTM success
- How to overcome common barriers such as measuring impact, team alignment and fast-moving technology
- A practical framework for embedding GTM thinking across your organisation
Hear first-hand perspectives from our expert panel:
- Sarah Whipp, CMO, Elliptic
- Matt Allen, Senior Executive Director, Clients, Markets & Strategy, Bidwells
- Liam Bateman, Founder & Managing Director, The Think Tank
Whether you are refining your GTM approach or building one from the ground up, this session will give you actionable tools, fresh insight and a framework for driving marketing forward with a commercial mindset.
