The Think Tank will be rerunning its popular ‘Mastering AI Visibility’ seminar at the LinkedIn London Experience Centre on Wednesday 8th July. Expert speakers from LinkedIn, Censuswide and The Think Tank will explain the GEO strategies needed to enhance B2B brands’ AI visibility.
Thinking about how to improve your brand’s AI visibility strategy but in need of some expert advice? Good news: We’re rerunning our popular seminar on mastering B2B brand visibility in the age of AI search. ‘Mastering AI visibility: Insights for marketing and comms leaders’ will take place on Wednesday 8th July from 9:30-11:30am at LinkedIn’s London Experience Centre.
We’ll be joined by Jennifer Shaw-Sweet, Global Practice Principal from LinkedIn’s B2B Institute, and Robin Smith from Censuswide, who will explain how AI search is changing the way B2B buyers make purchasing decisions, before The Think Tank’s in-house GEO experts, Jo Wilmot (PR Director) and Ros Rowlatt (Digital Media Director) will dive into the strategies marketers should be deploying to drive up their brands’ AI visibility.
Having sold out last time, we’ve upgraded to a larger venue. This time, we’re delighted that we’ll be hosting the event at LinkedIn’s London Experience Centre, an innovative space that was opened just last year to foster collaboration, engagement and knowledge sharing.
What’s the Mastering AI Visibility seminar about?
AI is changing the way your customers find you. In just a few short years, B2B buyers have adopted AI tools en masse, with around three quarters using them during the buying cycle. Before they even look on Google, AI training data and AI systems are shaping what people say, think and feel about your brand.
It’s why GEO is the phrase on everybody’s lips. Having a clear Generative Engine Optimisation strategy is essential to positioning your business front and centre in the age of AI. But, in such a nascent field, where should you begin?
At our seminar, we’ll offer guidance on how to establish real AI visibility and tell the story that you want to tell. Combining exclusive Censuswide research with leading insights from LinkedIn and our inhouse expertise at The Think Tank, we’ll share a proven strategic framework and practical advice to help you build your GEO strategy.
We’ve entered an era where AI systems operate as reputation engines. This event will teach you how to put your brand into top gear.
To book your place at Mastering AI Visibility, register here.
What you’ll gain
The market reality
Censuswide’s research team will share exclusive new data-backed findings on how UK customers and business professionals actually use AI for brand discovery and buying decisions.
A proven strategic framework
The Think Tank’s Ros Rowlatt (Digital Media Director) and Jo Wilmot (PR Director) will introduce our approach to AI reputation management, covering:
- The discoverability challenge: how AI makes its selections and how to manage this
- Campaign planning evolution: adapting your approach for the LLM era including PR, GEO and SEO
- The AI readiness checklist: practical steps to optimise your AI presence
The B2B Institute’s latest body of work
Jennifer Shaw-Sweet, Global Practice Principle at LinkedIn’s B2B Institute, will unpack five bite-sized, evidence-based principles designed to help B2B marketers drive growth in and AI world.
Why attend?
- Shape the story AI tells about you
Get ahead. Brands moving now can steal a march on competitors and influence how AI systems portray them - Leave with concrete action points
You’ll gain a 360 view of the challenge and opportunity of AI-infused buyer journeys, with clear next steps towards increased visibility - Connect with peers
Take the opportunity to engage with senior marketers and comms directors dealing with the same issues as you
Date: Wednesday 8th July 2026
Time: 9.30am-11.30am
Location: LinkedIn London Experience Centre, London, EC1R 3DA
Sign up on the links above or register below:
