seminar

30-second Insights

One big question. 30 seconds. No scripts, no studio, no waffle.

We’re putting senior marketing leaders on the spot, asking them one big question and giving them just 30 seconds to answer. The result? A series of short, sharp videos packed with honest insight from genuine experts.

Hit play below.

Zendesk

How do you ensure your team stays innovative?

We put that question to Emma Acton, Vice President of Marketing, EMEA at Zendesk. She proposes a framework that’s well worth borrowing. It’s simple, structured and any business can give it a go.
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KUKA Robotics

What’s one marketing campaign you wish you had created?

We put that question to Neil Mead, Marketing & Strategy Director at KUKA Robotics, and he didn’t disappoint. In fact, Neil might have picked out the GOAT.
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UiPath

What’s the number one mistake marketing teams repeatedly make?

That’s the question we put to Laura Matthews, Global Marketing Director ABM at UiPath. If your team is always busy but never fully focused, this 30-second clip is well worth a watch.
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Siemens

How do you keep content relevant and engaging for senior B2B audiences?

We put that question to Niall Sullivan, Head of Marketing at Siemens. In a world where AI-generated content is everywhere, Niall’s answer is a timely reminder of what actually cuts through.

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AlixPartners

What advice would you give to marketers entering a new organisation?

We asked Barney O’Kelly, Head of Solutions and Product Marketing at AlixPartners for his take. For Barney, it’s a question of taking time to get to know the business.

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