Internal comms campaign
Leading international mail and goods shipping provider Asendia created a new Fully-Tracked Goods delivery service to help businesses meet customer expectations. The Think Tank was approached to create an initiative to inform and excite Asendia employees about the new service.
Getting to know the new service in detail was the first task: understanding its extensive coverage, high flexibility and how these factors build better brand relationships. From previous internal communications with Asendia, we understood the linguistic challenges of reaching out to a global workforce.
To engage an audience across 27 different countries, a concept that could be globally accepted in broad terms was vital. To ensure a high level of internal interest and campaign longevity, a challenge was created that educated the audience on a weekly basis, introducing staff to the benefits of their new Fully-Tracked Goods product.
Over eight weeks, an interactive game hosted on a custom-built website quizzed Asendians on various features of the new service. By clicking on a digital door, users were given snippets of information about Fully-Tracked Goods; as an incentive, staff could be entered into a prize draw after answering questions correctly. Supporting print posters and digital e-shots were circulated to promote this campaign with the slogan: ‘Open the door to new opportunities with Fully-Tracked Goods’.
There were hundreds of entries from all Asendia subsidiaries around the world, showing high levels of internal engagement and learning. The Think Tank’s Fully-Tracked Goods campaign ensured Asendia employees embraced essential knowledge of this new key service.