Our brief was to revitalise this historic brand that had not been marketed effectively for many years and whose recognition was limited within younger markets.

We developed a complex and extensive brand revitalisation programme which was executed over a three year period. This included communication to a variety of audiences including specifiers, designers, fabricators, students, media, and the general public. The campaign incorporated several initiatives that educated and engaged individual audiences, whilst also building to the launch of a new collection of laminates at an event attended by 500 architects and designers.

This resulted in the most successful launch by Formica in 30 years, culminating in the extension of initiatives across territories worldwide, a revitalisation of the brand, and significant increases in UK sales.