The goal was to significantly raise visits to the website during the month of October, coinciding with the launch of their Christmas Shopping Guide, within tight budgetary constraints.

We developed a campaign that included a structured online competition promoted through face-to-face activity at mainline railway stations across the UK on one single day. The format of the promotion ensured the return of visitors day after day during the promotional period.

Thiis promotional campaign resulted in more than 850,000 competition entries over 30 days, increasing web traffic significantly and raising brand awareness.