The result was the creation of a risk free, self-financing loyalty programme targeted at around 60 customers, which incentivised them to meet annual targets, supported by an annual event for participants.

The Kingspan Partners programme was created and marketed through a direct mail pack to core customers, of which 80% signed up to the programme and attended the Partners conference in Marrakech.  

The programme had a significant impact upon sales and devoloped strong relationships between Kingspan and its customers.