Perennial success for Promoting Standards, with Advertising Content Campaign and B2B Content Campaign of the Year nominations.
Another year, another batch of UK Content Awards nominations. Last time out we picked up the B2B Content Campaign of the Year Award for our Asendia Industries work. This year our BSI Promoting Standards campaign gets the nod in the same category as well as the Advertising Content Campaign of the Year.
According to the organisers, the awards celebrate ‘excellence in content marketing,’ recognising agencies that create ‘innovative, exceptional content that attracts, informs, engages and retains audiences to deliver traffic and profit.’
Thanks UK Content Awards, we think that sums up our content offering pretty neatly.
Since going live, the BSI work in the spotlight has received plenty of attention with both its intended audience and awards judging panels everywhere. Recent nominations at the yet-to-be-announced Global Agency Awards and UK Digital Growth Awards, as well as a notable win at the European Content Awards, have given Team Think Tank lots of reasons to feel proud.
The Promoting Standards campaign focussed on collecting insights and learnings to identify how, why and when SMEs interact with standards. Wide-ranging content – all written in a new, more accessible tone of voice – along with strategic digital advertising, testing and optimisation delivered results that smashed our KPI expectations.
Congratulations to everyone who applied their skill, wisdom and effort to make the campaign such a success – including our brilliant clients at the British Standards Institution. If you’re interested, you can view the full 2023 UK Content Awards shortlist here. Good luck to all involved. We’re up against some stiff competition but with any luck, we’ll be announcing more silverware soon.
Finally, if you’d like to get some impactful, potentially award-winning content created for your own business, get in touch now!