We’ll be at London Build Expo 2026, hosting a workshop to help construction firms and suppliers get noticed in AI search.
- When: Wednesday 25th November, 1pm
- Where: London Build Expo 2026, ExCel London, Royal Victoria Dock, One Western Gateway, London E16 1XL
- Who: Ros Rowlatt, Digital Media Director, and Jo Wilmot, PR Director
The ‘Building AI Visibility for Construction Brands’ workshop
Our session explores how to make sure you’re one of the construction companies AI suggests as buyers research their projects. If you show up in that research, you’re more likely to gain a place on the shortlist. If you don’t, someone else could take your spot.
There’s a good reason to pay attention to AI search: buyers who arrive via AI are six times more valuable than those who arrive via Google. That’s because AI tools filter and compare on the buyer’s behalf, narrowing options and ruling out competitors before they reach a brand’s page.
Most businesses know why visibility in AI search is important. The bit many struggle with is how. This is what Ros and Jo will run through. They’ll explain what AI looks for and how it picks results, then show you how to improve your chances of being chosen and cited, with practical takeaways you can hand straight to your team.
It’s useful for anyone marketing online, and especially for construction businesses with a specialism or a niche offer.
What is the London Build Expo?
London Build Expo is the UK’s largest and most influential construction and design show with more than 45,000 attendees and 450 exhibitors over two days.
This year, the London Build Expo is partnering with elementalLONDON, to bridge the gap between traditional and green construction. New regulation and a fast pace of change are forcing contractors, specifiers and architects to think sustainably. The expo puts all options under one roof, showcasing new systems and technologies so that buyers can compare the old to the new before they commit.
And with so much change, buyers are having to quickly get themselves up to speed. More are turning to AI for help. In fact, 94% of buyers use AI during their buying process. As well as offering fast results, these tools let buyers be incredibly specific. They can search for exactly what they want, and where to buy it, in seconds.
That’s why we’ve created this workshop. Construction marketers can learn how to create content and organise their marketing assets to improve their citations through LLMs and AI search overviews, helping them to show up in the places where buyers are looking.
Come along
The expo is free to attend. You can reserve your spot at our workshop here.
We look forward to seeing you there.
