In a world where B2B buyers have switched from “Just Google it” to “Just ChatGPT it”, how do you make sure your brand turns up in the response?
AI has changed the nature of how B2B buyers find, evaluate and choose suppliers. If your brand isn’t visible in AI search, you risk being cut from their shortlist before a single click happens.
GEO (Generative Engine Optimisation) is the discipline of ensuring your brand appears in AI-generated answers. And for B2B brands, it’s become one of the most important battlegrounds in marketing.
The Think Tank’s GEO guide offers insights into how to boost your AI brand visibility
Our new guide, Mastering AI Visibility: A Guide for B2B Brands, brings together GEO insights from our Peer Forum Series event, featuring contributions from Gerald Murphy at Semrush, Lucy Stewart and Robin Smith at Censuswide, and The Think Tank’s own Digital Director Ros Rowlatt and PR Director Jo Wilmot.
Inside, you’ll discover:
- A breakdown of how AI search has transformed the B2B buyer journey
- An explanation of how LLMs decide who and what to cite
- A practical Content GEO and Website GEO checklist you can act on straight away
- How PR, content and digital marketing each contribute to building your brand’s AI visibility
- The principles you should adopt to improve your brand’s AI discoverability
- How to conduct a GEO audit and assess your brand’s current AI footprint
It’s a practical resource for marketing and comms leaders who want to understand GEO and start doing something about it.
Get your head start on GEO
Download the guide now and take the first step towards building genuine AI visibility for your brand.
Mastering AI visibility – A Guide for B2B Brands
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