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Amy Law discusses brand identity and authenticity on the latest episode of Born to B2B

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10th January 2024

A blue, yellow and white thumbnail featuring Amy Law, Head of Marketing and Sales at MachineMax, promoting her appearance on the "Born to B2B" podcast with Liam Bateman, Managing Director at The Think Tank. The text reads "Episode #9" and "Building a unique B2B brand". A graphic of headphones and a soundwave bar also feature.

A new episode of the Born to B2B podcast is now live – and this time Liam chats with Amy Law, Head of Marketing and Sales at MachineMax, an innovative equipment management provider that’s developing software to enhance decision-making on job sites, making them safer and more sustainable.

With over 15 years of experience leading multinational companies to marketing success, Amy excels in developing brand identity and delivering impactful, creative campaigns. Her and Liam’s conversation is set to cover plenty of marketing hot topics, such as: 

  • Managing team dynamics
  • Keeping the customer engaged
  • Communicating a brand’s personality

And plenty more. 

Tune in now, you won’t want to miss it!

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