After being shortlisted for six awards earlier this year, we’re thrilled to announce that The Think Tank has won at the 2025 Construction Marketing Awards. We took home Best Use of Customer Research and Insight for our work with MILWAUKEE® EMEA.
A huge well done to the team and to our clients (BSRIA, DBR, Oscar Acoustics, Saint-Gobain and MILWAUKEE® EMEA) for the standout work that earned recognition across so many categories. It’s brilliant to see such a wide range of campaigns celebrated for their creativity, impact and sector-shaping thinking.
Our winning campaign
MILWAUKEE® EMEA – Powering Perception Change Across Europe
MILWAUKEE® partnered with us to shift its market perception. They wanted to be seen not just as a product-led manufacturer, but as a solutions-focused partner tackling sustainability, safety and productivity.
To achieve this, we delivered a PR programme combining thought leadership, media relations and original research. Consequently, it ensured consistent messaging across MX Fuel, OPE and PPE categories. The campaign exceeded targets for coverage, reach and engagement. As a result, MILWAUKEE® strengthened its position as a forward-thinking authority.
Shortlisted campaigns
Oscar Acoustics – Shaping Future-Ready Workspaces
Oscar Acoustics joined forces with us to highlight workplace noise as a business-critical issue. Using research, thought leadership and targeted PR, we demonstrated how acoustic design boosts productivity, inclusivity and employee satisfaction. The campaign delivered 145 leads, including 88 sales-qualified. It also achieved 45 media articles reaching 4.68 million people, alongside strong digital engagement. Overall, Oscar Acoustics cemented its role as the trusted authority on workplace acoustics.
BSRIA – Leading the Retrofit Conversation
BSRIA worked with us to make retrofit a national conversation rather than a purely technical topic. Our research-led programme combined surveys, thought leadership, media relations and a flagship event to educate audiences, bust myths and champion retrofit benefits. It delivered 64 media articles reaching 55.3 million people and strengthened BSRIA’s reputation as the go-to expert on building upgrades.
DBR – Craft Skills Education Centre Campaign
DBR partnered with us to raise the profile of its craft skills education centre. Our goal was to position it as the sector’s leading voice on heritage conservation. Through press releases, interviews and thought leadership, we showcased the centre’s hands-on training model and highlighted the heritage skills gap. In its first month alone, 12 media placements reached millions, including coverage on BBC Online and BBC Radio.
Saint-Gobain – Gypsum Ceiling Solutions
Saint-Gobain worked with us to reposition its Gypsum brands and reinvigorate its ceilings offer. We developed a clear value proposition, a structured product series and the position line: ‘Better ceilings. Better spaces’. This was supported by adaptable digital and print assets. Consequently, international teams gained the tools to relaunch with confidence and renewed purpose.
These results show the real-world impact of our work and the value we bring to clients across construction and the built environment.
Explore our case studies to see more of what we’re delivering for brands across the sector.
