The Think Tank is pleased to announce the appointment of Giles Shorthouse as Growth Director.
Giles began his career after completing a degree in advertising and marketing, moving initially vendor-side before joining agency life at a boutique consultancy. He then embarked on a 10-year career with Octopus Group (now Publicis Pro), a leading independent B2B agency. Starting out in business development, Giles later took on responsibility for agency marketing, a role he described as ‘relishing the chance to market a marketing agency to marketers’. Over the years he helped secure major accounts, guided the agency through an acquisition and rebrand, and played an important role in consolidating its position in the market.
Commenting on his decision to join The Think Tank, Giles said:
“What drew me most was the opportunity to return to an independent agency environment. I have always valued the agility, closeness and entrepreneurial spirit that independence brings. I also saw many similarities between The Think Tank today and Octopus before its acquisition, which was an especially exciting time. Added to that, The Think Tank’s recent recognition (including being named B2B Marketing Agency of the Year in 2024) was a clear testament to the strength of the team and the quality of its work. When I met the team, I immediately felt the family feel and togetherness the agency prides itself on, and knew it was the right fit.”
Looking ahead to his new role, Giles added:
“Having worked through a recession, a rebrand and an acquisition, I have seen first-hand the resilience of B2B. Those experiences, combined with my background in both sales and marketing, will help me support The Think Tank’s continued growth. Whatever direction the agency takes, I aim to help navigate that journey and build on the outstanding client work already being delivered. With the agency’s impressive track record of awards and success, there will be no shortage of achievements to share with prospective clients.”
Liam Bateman, Managing Director at The Think Tank, commented:
“This marks an exciting new chapter for the agency. After 32 years The Think Tank continues to grow, and Giles will play a pivotal role in advancing that trajectory. His career to date demonstrates not only his expertise but also his ability to adapt, lead and deliver results. We are looking forward to the fresh perspectives and insights he will bring.”
The Think Tank is delighted to welcome Giles to the team and looks forward to the valuable contribution he will make to our clients and our future growth.
