Big news: The Think Tank has earned LinkedIn Ads Certification
Following the launch of the certification programme in May, several members of our team have been busy completing assessments and providing evidence of all the ways we meet its criteria.
To earn certification, team members completed assessments across four areas: LinkedIn Ads Fundamentals, Marketing Strategy, Measurement, and Content & Creative Design.
What certification says about us
LinkedIn Ads Agency Certification is designed to recognise agencies whose teams have demonstrated expertise across the full lifecycle of LinkedIn advertising — from strategy and creative to measurement and optimization. For us, certification is recognition for the way our digital team has been working on the platform for years. The framework LinkedIn tests against – strategy, creative, and measurement – lines up neatly with how we already build LinkedIn Ads campaigns for our clients.
What LinkedIn Ads Certification means for our clients
Our new LinkedIn Ads Certification status is official confirmation of four practical things The Think Tank delivers.
- Sharper audience strategy: LinkedIn’s targeting is highly nuanced and the truth is, most campaigns fall short of utilising its full capabilities. Job title and seniority filters are the easy bit. The Marketing Strategy certification reflects how our team builds audiences that match complex B2B buying committees in the real world.
- Stronger creative thinking: What works in a feed full of professionals making procurement decisions is different to what works on consumer-focussed platforms. The Content & Creative Design element of certification reflects how our creative and media teams collaborate from brief to launch and the ways this delivers more effective creative.
- Cleaner measurement: Attribution on any digital platform can be a challenge. The Measurement pillar pushes a more rigorous approach to what campaigns can and can’t claim credit for, recognising the levels of transparency clients need when they invest in marketing.
- Better fundamentals: From campaign structure to bidding logic and better budget pacing, the LinkedIn Ads Fundamentals unit of certification covers the foundational mechanics that determine whether a campaign delivers or not.
Why now?
LinkedIn has become the central platform for reaching senior B2B buyers. Over the years, other notable players have fallen away, but not every agency has kept pace. Plenty are still running LinkedIn campaigns with the same playbook they use for Meta, then wondering why their cost-per-lead metrics don’t make sense.
The certification sets a benchmark for LinkedIn Ads expertise. We’re glad to have that recognised.
What’s next?
More of the same. The same work, done by the same team, to the same high standards.
Disclaimer: LinkedIn does not endorse or guarantee the services of any agency that completes the certification programme.
