We were quick to share the good news last week when we learned we had received five nominations at the UK Agency Awards 2022. But with the late announcement of the Integrated Campaign category, the good news just got better.
We were quick to share the good news last week when we learned we had received five nominations at the UK Agency Awards 2022. But with the late announcement of the Integrated Campaign category, the good news just got better.
Both the Asendia Industries and IRIS Time To Grow campaigns having been included, taking our final haul to a grand total of seven nominations.
The IRIS and Asendia work will also compete in the Campaign Effectiveness and Best Marketing Campaign categories, providing stiff opposition for one another and making a clean sweep of wins a mathematical impossibility.
Utilising a mix of owned, paid digital, trade and social media, not to mention radio and OOH for Time to Grow, both integrated campaigns yielded highly impressive results. Asendia reported close to 2 million impressions and a thousand leads following the activity, while IRIS enjoyed over 30 million impressions, 120,000 clicks and a 97% increase in organic traffic.
Once again, we want to say a massive congratulations to our talented clients and all those aboard the good ship Think Tank. Best of luck to everyone involved.
