The Think Tank’s trophy shelf is that bit creakier today. Yesterday we found out that Promoting Standards, our campaign for BSI, had come up trumps at the European Content Awards by winning B2B Content Campaign of the Year.
Our work with BSI, the British Standards Institute, had been all about collecting insights and learnings to find out how, why and when SMEs interacted with standards. A big range of content with a new tone of voice, along with strategic digital advertising, testing and optimisation, resulted in an integrated campaign that smashed through KPI expectations.
As well as making our clients very happy, our efforts clearly impressed the judges, who said:
“We thought this was one of the most serious and best executed campaigns we’ve seen! It was extremely thorough, and such a well-thought through approach, especially for such an unusual challenge to address.”
That makes it three award wins already in 2023 for The Think Tank, and with nominations continuing to pile up we’ve got more in our sights. So, if you want marketing or PR support from a multi-award-winning B2B agency, get in touch.