The powder coating expert has appointed us to inform its target audience about its unique product range.
Powdertech Corby is a specialist powder coater for internal and external architectural metalworks in the commercial, residential and public sectors. The high-performance finishes it applies are some of the most durable on the market – resistant to weathering, abrasion, corrosion and UV light.
To build on the recent launch of its new range of finishes, the PowderLUX collection, the brand was in search of an agency to help enhance its reputation among key stakeholders. Following a competitive pitching process, The Think Tank came out on top.
Understanding the challenge
The overall goal of our PR push will be to spotlight the advantages of powder-coated surfaces and explain the production process from application to installation.
Commenting on his plans for the campaign, Henry Rubinstein, The Think Tank’s Head of Construction PR, said:
“Powder-coated panels are becoming a popular choice for contemporary façades. Yet the details behind the production process remain relatively unknown, and the advantages, compared to other cladding materials, unclear.
As the UK’s leading architectural powder-coater, Powdertech is committed to demystifying the intricacies for specifiers, contractors, and asset owners. We’ll be showcasing the appeal of powder-coated cladding as a strong, stylish, and sustainable option for developers, addressing two distinct influencing and purchasing audiences.”
A high-quality campaign
With over 30 years of experience, Powdertech is an industry leader, operating one of the most modern powder coating and pre-treatment plants in the UK.
Richard Besant, Head of Sales and Marketing at Powdertech, emphasised the importance of finding an agency that aligned with the brand’s vision:
“We wanted an agency with a proven track record of industry expertise, coupled with a dynamic and creative approach. The Think Tank delivers just that and has already demonstrated a deep understanding of what makes our business unique.
We look forward to seeing how their work helps us make a lasting impact in a rapidly evolving market.”
For more B2B PR successes, visit our case study page.
