Awards season rolls on, and The Think Tank keeps racking up trophies!
Our latest gong comes courtesy of the Global Content Awards, who named our work with Asendia as Global ROI content campaign of the year. It was one of three categories our Industries Campaign had been nominated for, and we were absolutely chuffed to beat off some fierce competition.
The judges praised our custom-tailored approach and described our campaign as “very impressive”, making us feel all warm and fuzzy.
For the victorious lead-gen campaign we created a host of content including e-books, blogs and infographics, targeted at two core verticals (e-commerce retailers in the Fashion & Apparel and Health & Beauty sectors). By drawing on our in-depth knowledge of their customer base, and providing fresh and practical insights, we positioned Asendia as an industry leader across 8 countries.
And it produced some pretty handsome results: 250 e-book downloads in two weeks, a 4.5% conversion rate and click through rate of 1.15%. Oh, and an award.