Celebrating our award-winning work with Phi Partners
We’re excited to share that The Think Tank has won two Global Digital Excellence Awards!
Our ‘Peak Performance’ campaign with Phi Partners stood out, earning wins for Best ROI and Best Integrated Campaign.
Continue reading to find out more about our award-winning work – and why the judges decided it was a cut above the rest.
Reaching peak performance
When launching their new Summit Platform as a Service (PaaS) to a global audience of banks, Fintech consultancy Phi Partners enlisted The Think Tank’s help in educating and reassuring potential clients that their service was safe, compliant, and customisable.
Our segmented audience journey targeted 130 key decision-makers across 85 banks, leveraging a strategically selected combination of personalised teaser emails from Phi’s CEO, video card direct mailings, e-shots and more to amplify Phi Partners’ reach.
New heights of success
The ‘Peak Performance’ campaign led to a 46% increase in organic web traffic, a 127% rise in LinkedIn impressions and produced seven sales-qualified leads, exceeding expectations by 75%.
It also won Best Global Campaign at the Global Agency Awards, as well as two awards for Best Marketing Campaign and the Campaign Effectiveness Award at the UK Agency Awards.
These two new wins at the Global Digital Excellence Awards are a welcome addition, recognising our ability to deliver consistent messaging across multiple channels – and achieve a global impact.
Onto the next achievement
Reflecting on the wins, The Think Tank’s Managing Director, Liam Bateman, had this to say:
“These awards are a reflection of the creativity, strategy and commitment that our team brings to every project.
Our team really enjoyed working on this campaign with Phi Partners – and that’s reflected in these fantastic results.
To be recognised for our work is always an achievement, but to receive praise on a global stage is the cherry on top.
Thank you to all of our clients for their trust and collaboration. Looking forward to working together in future – and continuing to push the boundaries of what’s possible in digital marketing.”