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The Think Tank wins Integrated B2B Campaign of the Year at the Global Digital Excellence Awards

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24th October 2023

Our campaign with BSI, ‘Promoting Standards’ takes home another trophy

We’re delighted to announce that The Think Tank’s latest award is courtesy of the Global Digital Excellence Awards, where our campaign with BSI has claimed the title of Integrated B2B Campaign of the Year.

This achievement brings the ‘Promoting Standards’ campaign’s total award count to four, making it one of our most successful campaigns (in terms of awards, anyway).

The test and learn campaign for BSI used audience research to refine BSI’s messaging, visuals, and tone, helping raise awareness of the value that standards offer to small businesses.

This strategy not only helped to develop a content style that resonated with BSI’s audience but also delivered outstanding results:

  • 12 million impressions
  • 50,000 clicks
  • 65,000 page views
  • and now, a fourth award.

The judges at the Global Digital Excellence Awards had some encouraging words to say about the campaign:

‘We were thoroughly impressed with this entry and how the agency used research to inform their strategy, actively adapting based on audience insights. They also excelled in outlining the implementation plan and using A/B testing to refine the strategy. Outstanding results, well done!’

Well done to all the Thinkers involved in the campaign and congratulations to our client, BSI.

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