The Think Tank wins Silver Campaign of the Year Award at the UK Content Awards


17th July 2023

2023 UK Content Awards Silver winner banner

We’ve had lots of reasons to be proud of the agency this year: an upcoming 30th anniversary, plenty of captivating campaigns in the works, and an ever-increasing list of clients who love the work that we do. Winning 3 Agency of the Year awards was the icing on the cake.

Now, the trophy collection continues to expand as we took home the Silver Award for Advertising Campaign of the Year at the UK Content Awards 2023. The awards celebrate ‘innovative, exceptional content that attracts, informs, engages and retains audience’ – and our work for BSI on promoting standards fit the brief to a tee.

As a test and learn campaign exploring the appetite of SMEs for standards, the Promoting Standards campaign investigated audience engagement with the BSI website. By testing and optimising copy, visuals, and messaging, we achieved thousands of downloads and page views for BSI. This allowed us to identify behavioural trends and effective styles of communication that we could share with BSI to inform their future marketing.

The UK Content Awards judges had this to say about the campaign:

“We thought it was very impressive to see how well this agency executed this campaign… What we particularly liked was how they incorporated real quotes from real people, which added a personal touch and brought the content to life. The approach they took to testing, learning and improving clearly yielded positive results. Great work!”

We couldn’t have said it better ourselves. We love bringing content to life and being able to learn intuitively from the outcomes.

Congratulations to all the Thinkers involved in the campaign and to our fantastic clients at the BSI!

Want to see more silverware lining your own shelf? Get in touch now and see what an award-winning agency (that’s us) can do for your business.

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