Our B2B marketing campaigns with Asendia and Additive Industries have been shortlisted for an outstanding 8 awards
Fresh off of being named one of the UK’s top B2B agencies last week, we were delighted to hear that we’ve been nominated for 8 awards by the Global Agency Awards.
Our Global Retail Voices campaign with Asendia has been shortlisted for 4 awards. Meanwhile, our go-to-market strategy for Additive Industry’s MetalFab 300 Flex solution has also earned 4 nominations.
Global Retail Voices 2024
This campaign marked just the latest collaboration in our long-term partnership with logistics giant Asendia.
Asendia sought our help once again to bolster brand awareness, create quality leads and cement its authority in e-commerce and logistics. The Global Retail Voices campaign was the strategic approach we devised to reach the brand’s high-profile targets.
By identifying and celebrating the individuals shaping retail, we established and amplified Asendia’s thought leadership – and in the process engaged C-suite decision makers and industry influencers within multiple international markets.
The three-phase activation strategy we developed leveraged a compelling e-book, backed by supporting content. Sharing this content via LinkedIn, Google Display, PR and email marketing, we generated widespread awareness and sustained engagement.
If we say so ourselves, the results were rather impressive. 2,119 e-book downloads and over 22,000 clicks demonstrated the accuracy of our targeting and the enticing nature of our content.
Most significantly, it’s added to Asendia’s global industry authority and set the stage for even greater long-term success.
You can read more about the Global Retail Voices campaign here.
Launching MetalFab 300 Flex
Additive Industries is a global leader in additive manufacturing. The launch of MetalFab 300 Flex, its latest 3D metal printing solution, was not just an opportunity to maximise sales, but also to strengthen the brand’s position as a leader in the sector.
The MetalFab 300 Flex represented a game-changing innovation within Additive Industries’ range of solutions – something our launch campaign needed to reflect. Generating excitement among key decision-makers would be central to our efforts to tease, launch and sustain interest in the printer.
We developed a highly-targeted activation campaign, combining event marketing, digital engagement and content. LinkedIn ads and emails built anticipation prior to the product’s unveiling at events in Los Angeles.
The prominence of the events marked the perfect opportunity to showcase the printer’s capabilities, driving awareness and generating buzz. Post-launch, we maintained visibility with amplified digital assets, LinkedIn posts and remarketing campaigns.
By combining a strategic launch with digital engagement and targeted outreach, our campaign maximised the impact of the MetalFab 300 Flex’s unveiling.
This campaign reinforced Additive Industries’ perception amongst audiences as one of the most exciting players in the 3D printing space.
You can read more about the MetalFab campaign here.
Whilst being shortlisted for these prestigious awards is an honour in itself, we can’t wait to find out who’s won!
