The challenge
Asendia is a global leader in e-commerce and logistics solutions, helping retailers expand internationally.
Having partnered with The Think Tank for over 12 years, they tasked us with developing a brand strategy for 2024 to boost awareness, generate leads and cement their position in the e-commerce space. The campaign needed to gain traction across Asendia’s key markets, including the USA, UK and Nordics, as well as APAC, Germany, Italy and Spain, ensuring an integrated yet locally relevant approach.
The solution
We developed a multi-faceted strategy to position Asendia at the heart of the global e-commerce conversation and in front of key retail decision-makers. Central to this was Global Retail Voices, a campaign celebrating industry leaders shaping the sector across areas such as sustainability, technology and innovation. To ensure local relevance, it was also segmented by retail category and region.
Following extensive research, we identified 50 influential retail figures from an initial list of 200 and reached out for their approval and engagement. The final selection was showcased in an eBook, featuring expert commentary from industry spokespeople, supported by a range of blog and social content. Each leader received digital assets, including badges and banners, to share their inclusion across online channels.
The campaign launched in two phases, using LinkedIn Thought Leader and Lead Generation ads, Google Display, Google Retargeting, targeted emails, organic content and PR. Together, these elements boosted brand visibility, encouraged engagement with industry leaders and delivered marketing-qualified leads.
The results
The Global Retail Voices campaign was a resounding success, driving significant awareness within the global retail community and, crucially, among C-suite decision-makers. It demonstrated our ability to create impact on an international scale.
By combining Google Display, LinkedIn Sponsored Posts, PR, organic social and direct marketing, we delivered outstanding results:
- 2,117 eBook downloads
- 58 articles
- 5.9m impressions across 7 regions
- 22,324 clicks
- 33% LinkedIn Follower growth
This comprehensive, multi-channel approach not only boosted awareness for Asendia but also underscored the brand’s position as a forward-thinking leader in e-commerce and logistics. Generating significant buzz across multiple regions, our client was delighted with the campaign.
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