Episode 2 - Adapting to thrive in B2B04/07/23 - 34:00
04/07/23 - 34:00
Adapting to thrive in B2B
Helen Badger : Marketing Director - IRIS Software Group
This week we chat to Helen Badger, Marketing Director at software specialists IRIS. Helen and Liam discuss her varied career in B2B, the ethics of targeted marketing, how video platforms like TikTok are influencing the way we consume information and why sales teams need to get hands-on with their software.
Listen on your favourite platform…
Born to B2B: Adventures in B2B Marketing continues! Our guest this week was Helen Badger, Marketing Director at leading software solution provider IRIS.
Having spent over 25 years working in B2B in countries including America, Japan, China and the UK, and shifted from sales to marketing roles, Helen has a rare level of insight to offer.
Her comprehensive view of the B2B sector made for a fascinating, wide-ranging discussion with Liam, covering the ethics of targeted marketing, the challenges of selling software compared to hardware and much more besides.
It’s another must-listen episode, full of wisdom that anyone involved in B2B can benefit from.
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Episode #3 - Leadership and communication within business
21/08/23 - 36:00
Leadership and communication within business
Trudy Lewis : Director / Founder - Colinear
In episode 3, Trudy Lewis shares some of the pearls of wisdom she offers business leaders on a regular basis, and covers a host of big questions: Is tech always the answer? Why is embracing change so vital for organisations? And what’s the secret behind the staying power of Jaffa Cakes’ marketing?Read more