Leveraging the power of ABM

Ros Rowlatt : Digital Media Director - The Think Tank

On this episode of Born to B2B, Liam dives into the topic on every B2B marketer’s lips: Account-Based Marketing (ABM). This discussion covers all things demand generation, why LinkedIn is the go-to platform for B2B marketers and how brands can leverage targeting tools to reach audiences with precision.

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Synopsis

Say hello to series three of the Born to B2B podcast!

What better way to kick off a fresh set of episodes than by tackling the topic of Account-Based Marketing (ABM)?

A more precise alternative to the traditional marketing funnel, ABM offers a targeted approach which engages high-value accounts directly—making it an essential tool for anyone looking to elevate their digital marketing efforts. But how can B2B brands make ABM work for them?

To answer this question, Liam sits down with Ros Rowlatt, The Think Tank’s very own Digital Media Director. With decades of experience delivering transformative results for B2B clients across PPC campaigns, SEO, social media and more, Ros is a seasoned expert who truly understands what it takes to succeed in the ever-evolving digital landscape.

Focusing on how to leverage LinkedIn and Account-Based Marketing (ABM) for demand generation, her conversation with Liam is packed with valuable insights.

Tune in today—and be sure to subscribe so you never miss an episode.

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Episode #8 - Building a unique B2B brand

10/01/24 - 31:00

Building a unique B2B brand

Amy Law : Head of Marketing and Sales - MachineMax

Liam sits down with Amy Law, Head of Marketing and Sales at MachineMax. Their conversation covers a whole host of exciting topics – from how to build brand identity to the importance of strong team dynamics.

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Episode 9 - Leveraging the power of ABM

20/11/2024 - 23:00