The Born to B2B podcast returns with another insightful episode this week. Join The Think Tank’s Managing Director, Liam Bateman, as he uncovers the strategies behind successful B2B marketing and research.
This time, Liam is joined by Rob Smith, Head of Corporate at Censuswide, a leading market research consultancy. Rob shares his expertise on how research can shape marketing campaigns and drive results across B2B organisations.
Packed with actionable insights, the conversation covers everything from making the most of research on a budget to understanding complex buyer behaviour, and the emerging role of AI and synthetic audiences in B2B.
Don’t miss this episode, subscribe to Born to B2B: Adventures in B2B Marketing on your favourite podcast platform today.


