The wait is over: the newest episode of the Born to B2B podcast is now live!
The wait is over: the newest episode of the Born to B2B podcast is now live! This week, Liam chats to Jackie Rutter, a marketing leader at semiconductor specialists Analog Devices.
With a unique technological background and over 20 years of marketing experience under her belt, Jackie has a wealth of valuable insights to share. She and Liam discuss the importance of authenticity, how to best embrace technological developments in B2B and her top career tips for up and coming marketers.
In our conversation, Jackie provides her perspective on AI as a marketing tool. As someone who has been surrounded by technology her entire life, Jackie urges marketing professionals to embrace digital developments; whether we like it or not AI will continue to change the ways in which content is produced and shared, and so the industry must move with the times.
For this and plenty more interesting chat, tune in now!
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