In this next chapter of our AI series, we dive into the exciting innovations of GPT-5, where next-level reasoning and advanced voice capabilities could shake up marketing and business operations.
With a major leap in AI capabilities, OpenAI’s GPT-5 may revolutionise the way marketers work. Currently, 74% of marketers use at least one AI tool—more than 2.5 times the number from just two years ago.
In September 2024, ChatGPT surpassed 200 million weekly users globally. It’s available in 152 countries, solidifying its role as a leading AI tool.
Expected to launch in late 2024, GPT-5 will introduce innovations such as improved reasoning and advanced voice features, offering businesses tools for smarter operations and enhanced efficiency. For marketing agencies and businesses, this means more time to focus on strategy and creativity.
But what do these capabilities look like in practice and how might they impact workflows?
Here’s how:
1. Enhanced reasoning and accuracy
One of the current challenges with AI is its occasional inaccuracy or inconsistency.
GPT-5 is expected to feature significantly enhanced reasoning abilities, delivering more reliable and fact-based responses.
For marketers, this translates into more dependable insights for campaign planning and predictive analytics.
GPT-5’s improvements may also include enhanced fact-checking capabilities by drawing from more accurate and diverse data sources, paired with better contextual reasoning.
While AI-generated content will still benefit from human oversight, these advancements will help reduce errors, making AI a more trusted tool, offering smarter, data-backed insights to drive decision-making.
2. Advanced voice and speech capabilities
Voice-driven search and interactions are growing trends in marketing. GPT-5’s advancements in voice generation may allow marketers to create AI-driven voice content that closely mimics human speech.
While it’s unclear whether GPT-5 will use the same ChatGPT interface, its advanced voice capabilities will likely assist in content creation, helping with tasks like drafting and editing.
However, human oversight will still be essential to maintain authenticity and personalisation, ensuring the content aligns with a brand’s tone of voice.
Working with an experienced marketing agency can provide the expertise to navigate these nuances effectively. Get in touch to find out how we can help today.
GPT-5’s deeper understanding of language could assist in optimising campaign strategies by analysing audience sentiment, suggesting tailored content, or improving customer segmentation. This will inform decisions such as where to allocate marketing spend, which channels to prioritise, and how to craft messages that resonate.
As these technologies evolve, however, marketers must navigate ethical concerns around transparency and authenticity. With AI-generated voices and content becoming more lifelike, it’s crucial to address how these tools are used to maintain trust with consumers.
Ensuring clear communication about AI’s role in content creation will be essential to avoid misleading audiences and promote responsible use of these technologies.
3. Multimodal capabilities
Currently, GPT-4 can only process text and images. GPT-5 is expected to elevate this by supporting videos and other media types, making it a far more versatile tool for marketers. The potential of multimodal AI—AI that can process and interpret multiple types of data simultaneously—opens up new possibilities.
Why is this important?
By enabling marketers to analyse text, video and even emotional cues from both audio and video, multimodal AI delivers deeper insights into consumer behaviour. This empowers marketing teams to create more personalised and impactful campaigns.
(If you want to explore more about multimodal AI’s transformative power on marketing strategies, check out our full blog on the subject here.)
The future of marketing with GPT-5
GPT-5’s predicted upgrades could bring meaningful changes to marketing and business operations. With multimodal capabilities supporting richer content, improved reasoning offering smarter strategic insights and context-aware advancements enhancing interactions, GPT-5 may enable more personalised engagement. This could elevate both marketing campaign execution and effectiveness.
If you’re ready to bring innovative marketing into your 2024 strategies, we’re here to help. Let’s collaborate to create campaigns that make an impact.