The challenge
In sectors where precision, safety and technological excellence are non-negotiable, Additive Industries wanted to position itself as the go-to metal 3D printing partner for aerospace and defence manufacturers.
The objective was to capture the attention of decision-makers, including C-suite leaders, engineers and procurement professionals across the USA and Europe, and position Additive Industries as a trusted authority.
The solution
To captivate aerospace and defence professionals, The Think Tank designed a multi-layered digital campaign showcasing the transformative power of Additive Industries’ AM technology.
Using static and animated ads on Google and LinkedIn, we crafted a narrative that linked innovation and reliability to the unique demands of these industries. Our approach combined high-impact visuals and data-driven messaging tailored for specific job roles and market segments.
The campaign was designed to engage and educate, building recognition through strategic retargeting that reinforced brand familiarity.
We also designed a custom landing page with a visually striking layout and clear, concise messaging, highlighting the advantages of Additive Industries’ products for aerospace and defence applications.
The results
With 181,957 impressions and more than 1100 clicks, the campaign achieved strong engagement and measurable results. We successfully emphasised Additive Industries’ strengths in metal 3D printing technology and highlighted its application in aerospace and defence.
The campaign also exceeded industry benchmarks for click-through rates, setting a solid trajectory for Additive Industries’ continued growth in the aerospace and defence sector.
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