The challenge
CSL approached The Think Tank to reimagine its digital presence with a redesigned website. As well as revitalising CSL’s online identity, the new site would need to feature top-class SEO performance to enhance visibility, as well as streamline the user journey with a seamless user experience (UX).
To achieve this, we first needed to migrate a huge amount of legacy content to a new WordPress platform without losing hard-earned SEO value or compromising quality.
At the same time, we had to strike the right balance between establishing a strong visual identity and facilitating a smooth, intuitive user journey. And with such a broad client base, the site also had to speak clearly to multiple sectors while keeping the brand message sharp and consistent.
The solution
Our strategic approach focused on creating a user-centric, performance-driven website that aligned with CSL’s business goals and brand evolution. This began with creating sleek, stylish visuals that would better reflect CSL’s position as a cutting-edge IoT partner.
We then restructured the sitemap and built tailored user journeys for each audience segment. With streamlined navigation and UX-led design, visitors can now easily find the solutions, sectors, and services most relevant to them.
And to maximise CSL’s performance in search engine rankings, we developed SEO-optimised content that reinforced the business’s value to potential customers.
The results
The new site has quickly become a key asset for CSL’s brand. With an SEO-first foundation and smarter keyword targeting, CSL is now better positioned to climb in search rankings and grow organic traffic.
Most importantly, clearer messaging, easier navigation and higher user engagement all contribute to a more impactful digital experience. The refreshed brand presence brings CSL’s innovation and authority to the forefront, reinforcing its leadership in the critical infrastructure space.
Get in touch
