Luxury brand Fardis approached The Think Tank to rebuild and redesign their website, bringing it in line with brand aspirations and positioning them as experts in wallcoverings for a B2C audience.
This followed the successful launch of sister brand Muraspec’s website, which The Think Tank also designed and built.
The international wallpaper and fabrics company had clear objectives, including improving the user journey to drive engagement and sales; relating to this, enhanced search functionality was also requested. The refreshed design was to have a more current feel, with new products and content showcased to reinforce Fardis as industry experts. Additionally, the website had to be responsive for customers across multiple devices.
We launched Fardis.com with a modern look that utilised clean lines and subtle touches of luxurious gold – a reflection of the brand’s refined image. A new way of searching for and filtering products was created, while the display of swatches and in-situ photography were used to appeal to audiences who appreciate strong visuals.
Content was also brought forward to the homepage to portray the company’s expertise. The content management system (CMS) also provided Fardis with the flexibility to add new products and an offers section within the back end of the website if required.
The website was successfully launched and Fardis was delighted with the sophisticated, elegant design.
Power of Standards
This test-and-learn B2B marketing campaign was a little different from what we normally get up to…We were asked to help the British Standards Institute (BSI) find out everything they need to know for running successful future marketing campaigns.