The challenge
Fenixys, a leading French capital markets IT consultancy, approached us needing a bold new brand identity and proposition. Operating in a highly complex market, they required a brand that not only reflected their expertise, but also communicated their unique value to clients and prospects with clarity and impact.
The solution
Our strategic approach began with an in-depth immersion into Fenixys—unpacking their business, competitors and audience.
Through this process, we uncovered their core strengths and developed a brand proposition that captured the essence of who they are and where they’re heading.
The result was a distinctive identity that set them apart in a crowded marketplace, while staying authentic to their heritage.
The results
The new brand brought Fenixys to life with a fresh, vibrant identity rooted in a clear positioning and compelling story. The visual identity was an evolution of their original branding, infused with energy and confidence to reflect their ambitions. It captured their appetite for differentiation and ensured they stood out in the capital markets sector.
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